Hello! My name is Leeré (pronounced Lee-ray) Aldrich. I was raised in the mountains of the Pacific Northwest and Washington State is also where I went to college, majoring in graphic design. I now live in the ski resort town of Park City, Utah where I raised my two children and enjoy my many friends. I’m an avid skier, and also enjoy hiking with my golden lab Denali, snowshoeing, and mountain biking.

This website is designed mostly for Product Development Specialists and Art Directors to have a library of images to choose from. Artwork is generally one of the first steps in developing a new product and it can take anywhere from 6-18 months for the product to go to market. Many projects can be cancelled in that time and therefore it is hard for me to keep track of where, when and what goes to market. My manufacturers come from a variety of industries and sell to a variety of retail stores but I generally do not know who is selling a specific item or what is available.

Technology

I am a member of the National Association of Photoshop Professionals and am proficient in Adobe®Photoshop®CS2,  Adobe® Illustrator®, Adobe® Streamline® and most publishing programs.  I have a state-of-the-art digital studio and all my licensing collections are created in a digital format. Each of the images are created in layers so that various manufacturers can adapt the work to fit their unique needs. On most collections I can quickly change color palettes or add images to work with your product. I combine my knowledge of graphic design with my skills in illustration to create a look that is trendy, fun and unique. Depending on the terms of your contract I provide graphic design for product layout at an hourly rate. I do not charge a fee to create additional images for a collection in order to complete a product.

Color and Designs Trend

Anyone making manufacturing or buying decisions 18-24 months out knows the value of staying up to speed on color and design trends.

Many of my illustrations have a timeless quality that appeal to generations. I combine that feature with the latest in graphic and color trends to appeal to today's (or tomorrow's) market. I am able to do this by subscribing to over a dozen trade publications and consumer-driven market publications as well as the services of Marketing Directions, Inc. This service provides me with future color palettes and trends in several markets including paper, wall coverings, fashion, gift and home. Whether your manufacturing turn around is 3 months or 24 months you can be confident that you are signing a licensed property that will do well in future, as well as today's markets.

JPEG Availability

In order to protect my images online they are watermarked with a copyright that makes some of them hard to see. JPEG images without watermarks are available to manufacturers, art directors and product development professionals on request by writing to me at the email address listed below. You may also request individual JPEGs for product mock up or to present a collection to your clients.